Kinetic Run

Kinetic grew from a WhatsApp group into a club with members in twelve cities. It needed one identity that could live on kit, posters and an event app.

We built a kinetic wordmark that stretches with pace data and a bright neon system that reads at 5am.

Local chapters design their own posters. The system had to survive hundreds of volunteer designers.

Membership grew 3x in a year and chapter posters now come from a shared template kit.