Process notes, pricing, tools and the records on in the studio.
Designing for the thumb, not the cursor
Most of my clients' customers will only ever see their product on a phone held in one hand. Here is how that changes every decision.
Smooth scroll without the seasickness
How I add inertia, parallax and reveals to a site while keeping it fast, accessible and calm.
A week in the hills with no laptop
I left my laptop at home for seven days in Sikkim. Notes on boredom, sketching and coming back with better ideas.
Twelve records I design to
A short list of albums that keep me in focus for long design sessions, from ambient to old Hindi film scores.
How I price design work in India
Day rates, project fees and retainers. What has worked for me after nine years of freelancing for Indian and global clients.
From prototype to production in Next.js
Why I now build most marketing sites myself, and the small toolkit I use to move from prototype to shipped code.
Lettering on Sundays
A small weekly habit of hand lettering that keeps my type eye sharp.
The projects I say no to
Turning down work is the best thing I did for my studio. Here are the three signals that make me pass.