Journal
Design · 19 Jul 2026 · 7 min read
Day rates, project fees and retainers. What has worked for me after nine years of freelancing for Indian and global clients.
Pricing is the question I get most from younger designers.
Price the outcome, not the hours
I quote a fixed project fee with a clear scope. Hours are for my own planning.
Three options
Every proposal has three options. Most clients pick the middle one, and it is the one I want them to pick.
Retainers for systems
Design systems need care after launch. A small monthly retainer keeps them healthy.
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