Organic cotton
Rain-fed where possibleGrown without synthetic pesticides or fertilisers, then combed for a smooth, strong yarn. It is what our tees, sweatshirts and underwear are made of.
- Organic cotton
- Linen
- Hemp
- Recycled wool
Clothes for most days,made to last
Organic cotton, linen, hemp and recycled wool basics for women and men. Fewer pieces, made well, priced in the open.
Shop the basics01What it is made of
Four fibres,nothing to hide
We work with a short list of natural and recycled fibres and tell you which one is in every piece.
Linen
From the flax plantFlax needs little water and almost no spraying. The fibre is cool, strong and softens for years. We use it for shirts and kitchen linens.
Hemp
Fast-growing and toughHemp grows in about a hundred days and gives one of the strongest natural fibres. Blended with cotton it makes our overshirt twill.
Recycled wool
Re-spun, not re-dyedWool offcuts are sorted by colour, pulled apart and spun again. No new dye bath, far less water, and the same warmth.
02Everyday essentials
The pieces youreach for first
Hover a colour to see it. Every price includes taxes.
See everything
03Priced in the open
Where yourmoney goes
A rounded breakdown of what a Loomkind piece costs to make and sell. Pick a piece to see the rupees.
Rounded averages across our range, shown as a guide. Everyday Organic Tee at ₹1,290, taxes included.
04Impact so far
Small numbers,honestly counted
Illustrative estimates based on pieces sold and published averages. They are not audited figures.
1,840,000Litres of water savedCompared with conventional cotton for the same pieces
2,460Kilos of fabric offcuts re-spunInto recycled wool and cotton yarn
0Plastic mailers usedEvery order ships in paper
312Pieces repaired for freeSeams, buttons and small holes
Illustrative figures for this demo store, not audited data.
05The care story
Wear ita hundred times
Drag the strip. Five small habits that take a piece from its first wear to its hundredth.
1wears
Wear 1 to 20
Wash cool, wash less
Air a piece overnight before deciding it needs a wash. When it does, 30 degrees is enough and keeps the colour.
Wear 20 to 40
Dry on a line
Shade and a breeze are kinder than a dryer. Fibres last longer and the piece keeps its size.
Wear 40 to 60
Fold your knits
Hangers stretch shoulders. Fold knitwear flat and it will hold its shape for years.
Wear 60 to 80
Mend the small things
A loose button or an open seam takes five minutes. Send it to us and we will fix it for free.
Wear 80 to 100 and beyond
Pass it on
When you are done with it, someone else is not. Hand it down, swap it or send it back to be re-spun.
06In their words
Worn, washedand reviewed
I have washed the Everyday Tee about forty times and the neck still sits flat. I bought three more and stopped looking for tees.
The price breakdown is what made me order. The linen shirt is exactly as described and it gets softer every week.
A seam opened on my sweatshirt after a year. I posted it back, they fixed it and returned it within ten days, no charge.
Warm, not itchy, and it does not smell of anything chemical out of the bag. The fit is true to the size note.
Came in a paper mailer with no plastic at all. The tote has carried my weekly vegetables for six months.
07The journal
Notes on fibre,care and making
Fibres · 4 min · Sep 24, 2026What organic cotton actually meansIt is not a softer fibre or a magic word. It is a way of farming, and it changes what ends up in the soil and the water.
ReadCare · 3 min · Sep 10, 2026Wear it a hundred timesThe most useful question to ask before buying anything: will I wear this a hundred times?
Read
Making · 3 min · Aug 28, 2026Notes from the dye houseWhy our colours are quiet, and what it takes to make a clay or a sage that stays put.
Read08Good to know
Plain answers
Sizing, delivery, returns and care. Anything else, write to us and a person replies within a working day.
All questionsEvery product page has a fit note under the size chips, for example Regular or Boxy, and tells you whether to size up or down. If you are between sizes, write to us with your height and chest measurement and we will suggest one.
We dispatch within 48 hours, Monday to Saturday, and delivery takes 3 to 7 working days across India. Shipping is free on orders over ₹1,999; smaller orders carry a flat charge shown at checkout before you pay.
Yes. Unworn, unwashed pieces with their tags can be returned or exchanged within 30 days of delivery. Underwear and socks can only be returned unopened.
Our jersey and loopback are pre-washed, so shrinkage is under 3 percent. Wash cool and dry on a line; a hot tumble dryer is the only thing that will change the size.
We take what we pay for fabric, making and transport for a style, add taxes and payment fees, and what is left is our margin. The percentages on the site are rounded averages across the range, so treat them as a guide rather than an invoice.
Write to us with a photo of the damage. If it is a seam, button or small hole on something we made, post it to our studio and we will mend it and send it back. You pay the postage to us; we pay it back to you.