Safe, clever, beautifully made toys sorted by age and by the skills they build. Tell us who it's for and we'll find the one they won't put down.
Every toy is tagged by the age it truly suits, checked against developmental milestones, not guesswork.
Tiny hands, big discoveries
Tracks faces and colour · Grasps and shakesFirst steps, first stacks
First steps · Stacks 3–4 blocks
Pretend, build, repeat
Pretend play · Simple puzzlesCurious about everything
Draws people · Plays by rulesMakers and tinkerers
Reads alone · Follows build stepsBig projects, bold ideas
Long projects · Strategy and logic
Pick their age, your budget and what they love. We'll hand you a shortlist that fits all three.
Start the gift finderOur bestsellers: the ones that get played with on day one and day three hundred.
Bestseller
Bestseller
Bestseller
BestsellerA wooden kitchen with clicking knobs and a real sink
Bestseller
Bestseller
BestsellerSix kinds of play, each one building something real: grip, logic, language, balance, calm and creativity.
Fewer than one in ten toys we try make it onto our shelves.
Every toy spends two weeks in our Koramangala play lab with real children before we stock it.
Our paediatric occupational therapist tags each toy with the age and skills it truly suits.
BIS certified, non-toxic water-based finishes, and no small parts in anything for under-3s.
Plastic-free packing, a handwritten note if you like, and dispatch the same day before 2pm.
Add the toys you'd love, share one link with family, and watch each gift get ticked off. Your thank-you list builds itself.
Wooden Bell RattleBought by AshaCotton Cloud BunnyStill needed
Felt Star Cot Mobile1 of 2 boughtBuy 10 or more and the price drops automatically. 25 or more and it drops again.
Small party
10% off eachParty pack mvr96r0q
18% off eachBig bash
25% off eachMix and match any return gifts. The price drops on its own at checkout.
See all favoursTell us their birthday. Every box is matched to their stage, so the toys grow up exactly as fast as they do.
Fresh finds from small makers across India and beyond.
New
NewA figure-eight track with a bridge and two trains
New
New
Real reviews from real (tired, happy) parents.
Our 14-month-old stacks, unstacks and chews on these rings every single morning. The colours have not chipped at all.
Heavier than the plastic ones, in a good way. It does not topple over when she pulls on it.
I have been served approximately four hundred cups of invisible chai. Sturdy, easy to assemble and it looks great in the living room.
My six-year-old figured out loops by himself in a week. No app, no screen, just buttons and a lot of giggles.
Both kids, aged 4 and 8, play with these together. Castles, rockets, a marble run. The magnets are strong and safely sealed.
The bell sound is gentle, not shrill. Perfect size for tiny hands and it went straight into her mouth, no worries.
He went from the balance bike to a pedal bike with no training wheels at all. Light enough for him to carry.
Ordered 30 for my daughter's class. The bulk price was a nice surprise and every single kid was outside blowing bubbles.
He used to cry through tummy time. Now he reaches for the little hanging toys and lasts ten whole minutes.
Every soft toy in our house has had a full check-up. Good quality pieces, and the case clasps shut properly.
Not a toy-toy. We looked at an onion skin and a leaf, and she wrote up her findings in the little journal.
Survived the washing machine three times and still looks new. She will not sleep without it.
Compatible with the tracks we already had. He builds a new layout every afternoon.
Simple, smooth and beautifully painted. Towers, roads, cakes. They're everything.
Orders placed before 2pm leave our Bengaluru studio the same day. Bengaluru delivery takes 1–2 days and the rest of India 3–6 days. Delivery is free over ₹999, otherwise ₹79.
Our paediatric occupational therapist checks every toy against developmental milestones. The age on each toy is when it's both safe and genuinely interesting, not just the legal minimum.
Yes. Every toy is BIS certified (IS 9873) and finished with non-toxic, water-based paints. Toys for under-3s have no small parts, and we tell you exactly what each toy is made of.
Return any unused toy in its original packing within 30 days for a full refund. Opened toys with a fault are replaced free.
Sign in, create your registry and add the toys you'd love. Share your link with family. When someone buys an item, it's marked bought so nobody doubles up, and the gift lands on your thank-you list.
Prices drop automatically when you buy 10 or more of the same return gift, and again at 25 and 50. You'll see the price per piece change in your bag before you pay.
Monthly boxes can be paused or cancelled any time before the next box ships. Quarterly plans are paid for three boxes up front at a lower price per box.
Yes. Choose “Gift wrapped” on any toy for ₹49 and write your message at checkout. Registry gifts always include your message.
Short, useful reads on play, milestones and keeping the peace at birthday parties.
