Shop by age
A toy for every stage, checked by therapists
Every toy is tagged with the age it truly suits, matched to the milestones of that stage. Start with their age and we'll do the rest.
20 toys0–12mTiny hands, big discoveries
High-contrast cards, soft rattles, teethers and tummy-time gyms that follow every new grasp, roll and babble.
Shop 0 to 12 months
Tracks faces and colourGrasps and shakesRolls and sitsFirst babbles
34 toys1–2yFirst steps, first stacks
Push walkers, chunky stackers, shape sorters and board books for busy toddlers who are on the move.
Shop 1 to 2 yearsFirst stepsStacks 3–4 blocksPoints and namesPushes and pulls
44 toys2–4yPretend, build, repeat
Play kitchens, doctor kits, wooden railways and first puzzles for the age of 'let me do it myself'.
Shop 2 to 4 years
Pretend playSimple puzzlesPedals a trikeCounts to ten
43 toys4–6yCurious about everything
Magnetic tiles, first board games, craft kits and balance bikes for big questions and bigger imaginations.
Shop 4 to 6 years
Draws peoplePlays by rulesBuilds tall towersRides a balance bike
40 toys6–9yMakers and tinkerers
Science kits, coding robots, telescopes and strategy games that turn 'why?' into 'let me try'.
Shop 6 to 9 years
Reads aloneFollows build stepsTeam gamesSimple experiments
25 toys9–12yBig projects, bold ideas
Electronics kits, model making, microscopes and skates for kids ready for real tools and real challenges.
Shop 9 to 12 years
Long projectsStrategy and logicIndependent outdoor playHobbies stick