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Case studies / Mirabel Foods / 2026-06

Mirabel Foods launches a range in one night

Press, partners and 600 guests saw the new range revealed at exactly 8:30 pm. The highlight film was live by midnight.

600
guests
38
media
8
demo pods
3.5 h
to highlight film
Mirabel Foods launches a range in one night

The brief

Mirabel Foods wanted its new range seen by press, retail partners and customers on the same night.

What we did

We built a reveal around a falling curtain and a synced light cue, set up eight tasting pods and ran a media desk with a clean feed.

The numbers

600 guests, 38 media, and a highlight film published before midnight.

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