New DropFree shipping over $150✺New drop every other Friday✺30-day returns, no drama✺Free repairs for life✺Free shipping over $150✺New drop every other Friday✺30-day returns, no drama✺Free repairs for life✺
Drop 07 — Colour Riot
Colour-blocked clothes cut in small runs, built to be worn hard and kept for years.
The rails
Four rails.Full colour.
Drag to browse
Just dropped
New Drop
Sold Out
New Drop
New DropStaff Pick
Restocked-31%
New Drop
In the Lookbook
In the Lookbook
Most wanted
The ones thatkeep selling out
Drop 07 is live
Shop the drop
Every other Friday at 10am Pacific we release a small run. When a size is gone, hit notify me and we will tell you when it is back.
Next drop in
--days--hrs--min--sec
Stuck on the fridge
People are talking
“I bought the Butter Puff Dress for a wedding and three strangers asked where it was from. The colour is even better in person, and it survived a whole night of dancing.”
Adaeze OkaforWore the Butter Puff Dress“The Night Flares fit like they were cut for me. The find-my-fit tool said M and it was spot on. Finally trousers with some personality.”
Mateo RuizWore the Night Flare Trouser“Roue is the only shop where I buy the loud version on purpose. The cobalt coat is the best thing I own and the notify-me email meant I got my size in the restock.”
Priya NairWore the Cobalt Shearling CoatHow we work
Small runs, big colour
60
Made in runs of 60
Every piece is cut in a run of sixty or fewer, so nothing ends up in a landfill sale.
40+
Colour that stays loud
Fibre-reactive dyes tested past forty washes. If it fades, we replace it.
∞
Repairs for life
Send it back with a note. We fix seams, zips and buttons free, forever.
Questions
Asked, answered, loudly
Sizing, gift cards, restocks and returns. If yours is not here, our studio team answers within a day.
Every product page has a Size guide with our chest, waist and hip measurements, plus a Find my fit helper: enter your height and measurements, pick how you like things to fit, and it selects the right size for you.
Journal
Notes from the studio
#WearTheLoudOne
