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Free shipping over $150New drop every other Friday30-day returns, no dramaFree repairs for lifeFree shipping over $150New drop every other Friday30-day returns, no dramaFree repairs for life

Posted
Aug 14, 2026
Filed under
Studio
Read time
1 min

From first sketch to the rail: eight weeks, four fabrics and one very dramatic cape sleeve.

Every drop starts with a sketch and a problem. For Drop 07 the problem was simple: how much volume is too much?

Week one: the sketch

The Signal Red Cape Dress started as a scribble on a napkin: a fitted body with sleeves that behave like a cape. Our pattern cutter said it couldn't be done. Then she did it.

Weeks two to five: sampling

We sampled every piece in cheap calico first, then in the real fabric. The Cobalt Pleat Halter went through four pleat widths before the skirt moved the way we wanted.

Weeks six to eight: small runs

We cut sixty pieces or fewer of each style. When they're gone, you can join the notify-me list, and we restock the ones you ask for most.

Noor CastellanosCreative director, Roue Studio
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