Every Roue colour starts as a swatch pinned to the studio wall. A look at how tomato, cobalt and butter became ours.
Our palette didn't come from a trend report. It came from a wall of swatches, paint chips and bits of packaging we couldn't stop looking at.
The swatch wall
Every season we pin up anything with a colour that makes us stop: a ticket stub, a tin of tomatoes, a sun-faded awning. After a month, three or four colours always win.
Testing the dye
Then the hard part. Our workshop partners dye small lengths of each fabric so we can see how a colour behaves on satin versus denim versus knit. Cobalt took eleven rounds before it looked right on everything.
Cobalt took eleven rounds before it looked right on everything.
Why we keep them
Once a colour works, we keep it. That's why the tomato in this season's trouser matches the tomato in last year's knit, so your wardrobe builds instead of resetting.
