Roue started in 2019 on a borrowed cutting table with one rule: if it is not a colour you can see from across the street, we do not make it. Today we are eleven people in a converted kiln yard in Portland, cutting dresses, knits, outerwear and trousers in runs of sixty or fewer. We dye for depth, sew for decades and fix anything we make for free.
The studioLoud on purpose
Colour changes how you walk into a room. We design around one hero shade per piece and build everything else to let it shout.
Small runs only
Sixty pieces or fewer, cut to order from deadstock and mill-end fabric. When it is gone, it is gone, and nothing is burned.
Built to be kept
French seams, real horn buttons, hems with room to let down. Free repairs for life, because the greenest clothes are the ones you already own.
How a drop happens
Sketch. Cut. Dye. Drop.
1Sketch
Every drop starts on the studio wall: fabric swatches pinned next to rough sketches until one colour wins the argument.
2Cut
Patterns are graded in-house and cut by hand in runs of sixty. Offcuts become pocket linings and gift-card sleeves.
3Dye
We work with two family dye houses using fibre-reactive colour that is tested past forty washes before a piece is approved.
4Drop
Finished pieces hang on the studio rail for a week of wear-testing, then go live on a Friday morning.
#WearTheLoudOne
