Journal / Notes from the studio
Thinkingout loud.
Essays on brand, motion and the craft of making things people remember.
Brand · 18 Sept 2026 · 4 min
Loud is a strategy, not a volume setting
Why the brands people remember pick one thing to be fearless about, and keep everything else quiet.
Motion is the new logo
Most people meet your brand moving. Here is how we design identities that animate first and sit still second.
What a ceramics shop taught us about checkout
We cut Kiln & Co.'s checkout from five screens to two. Revenue tripled. Here is what we removed and why.
Inside the Friday crit
Every Friday at four, everything we made that week goes up on the wall. Nobody is spared, including the founder.
The dispatch