Tessel Labs
Making an AI analytics platform legible to people who are not analysts.
Tessel Labs turns warehouse data into plain-language answers for operations teams. We shaped the product strategy, designed the core workspace and built the marketing site and docs.
(Challenge)
Tessel's model was powerful but its interface was a blank prompt box. Users did not know what to ask, did not trust the answers, and churned after the free trial.
(Solutions)
We replaced the empty box with guided starting points drawn from each team's own data, showed the reasoning and source tables behind every answer, and designed a review mode so a manager can approve an insight before it reaches a dashboard.
(Results)
Trial-to-paid conversion rose from 9 to 23 percent, weekly active teams doubled, and enterprise pilots now begin with the review mode switched on by default.
Related work.
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