The studio.

Less,but better.

Founder portrait in the Indiranagar studio

Founded in 2019 by Aarav Menon after a decade in product teams in Bengaluru and Berlin. Today we are twelve designers, strategists and engineers working on four projects at a time from a sunlit floor in Indiranagar — 2nd floor, 14 Defence Colony, Indiranagar, Bengaluru 560038.

(Principles)

簡

Less, but better

We remove until removing would hurt. What is left has to work hard.

明

Show the working

Every decision comes with a reason you can repeat to your board.

小

Small on purpose

Twelve people, four projects at a time. The people you meet are the people who do the work.

続

Stay after launch

We measure what we ship and keep improving it with you.

(People)

The people you meet in the pitch are the people who do the work.

Aarav Menon

Founder & Design Director

Twelve years in product design across Bengaluru and Berlin. Still sketches every first idea on paper.

Meera Iyer

Brand Lead

Type obsessive and former magazine art director. Leads every Brand Sprint.

Neel Bhatt

Engineering Lead

Builds the front ends and the motion systems. Believes performance is a design decision.

Tara Joseph

Strategy & Growth

Runs discovery and the Monday numbers. Previously led growth at two consumer start-ups.

(In numbers)

+120Successful projects delivered

30+Digital products launched

45%Faster time to launch

82%Clients who return for a second project

2026Site of the DayAtelier Oku

2026Best Fintech Experience, India Digital AwardsLedgerline

2025Brand Identity, GoldKōji Coffee

2025Motion Design HonourOrbit Audio

2025Best Health App, Product Design WeekPulsewell

(Clients)

Ledgerline

Atelier Oku

Pulsewell

Kesar Estates

Orbit Audio

Saffron Air

Kōji Coffee

Tessel Labs

Want to work with us?