Orbit Audio
A sound brand you can see.
Orbit Audio makes plug-ins and hardware for independent producers. We gave them an identity that moves to sound, a launch film, and a website where every product can be heard before it is read about.
(Challenge)
Orbit's tools were loved by producers but invisible to everyone else. The brand was a wordmark and a colour, product pages were walls of specifications, and nobody could hear the difference without downloading a trial.
(Solutions)
We built an identity system around an orbiting mark that reacts to audio input, rendered live in the browser with the Web Audio API. Every product page opens with an A/B player: dry signal on the left, Orbit on the right.
We also directed a ninety-second launch film and designed packaging for the first hardware unit.
(Results)
Trial downloads grew by 180 percent in the launch month, the film passed 1.2 million views, and the hardware pre-order sold out in four days.
Related work.
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