(Journal) / Selling · 14 Jul 2026 · 5 min read
Comparable sales, condition and a private-first launch. Why most Plinth homes sell before they are public.
A price is a story you tell the market. Tell it wrong and the home sits.
We start with registered comparable sales from the last eighteen months, adjusted for floor, view and condition. Then we walk the home with the owner and note what a buyer will see in the first ten minutes.
Finally, we show it privately to the buyers already on our list. A home that has been seen by the right twenty people before launch rarely needs a price cut afterwards.
— The Plinth studio
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