Packaging that comes back

01 — The challenge

Every order produced six pieces of plastic, and nobody could tell which kitchen the food came from.

02 — Our approach

One compostable kraft family in four sizes, a stamp-and-sticker system so the kitchen can brand by hand, and a deposit loop that rewards customers for returning tins.

03 — The outcome

62 SKUs moved to the new system and single-use plastic per order dropped by 80%.