Work / Field Notes Festival
An identity for an independent music festival, designed to be torn, layered and pasted over.
01 — The challenge
A first-year festival with no budget for billboards and a lot of competition for attention.
02 — Our approach
A modular poster system that looks better the more it is pasted over itself, a stencil typeface the crew could spray on site, and merch that doubled as the wristband.
03 — The outcome
The posters became the campaign: 9,000 shares of fan-made layouts and a sold-out first edition.
9Kfan-made shares
What we delivered
- 01identity
- 02posters
- 03merch
- 04Guidelines
- 05Launch assets