Work / Saltwater Swim Co.
A launch film and motion system for a swimwear label, shot entirely under water.
01 — The challenge
Swimwear ads all look the same: a beach, a pose, a sunset. Saltwater needed to look like nobody else.
02 — Our approach
We shot everything below the surface, built a ripple-distortion motion language for every cut-down, and timed the edit to breath holds.
03 — The outcome
The 30-second film passed 2.4 million views, and its cut-downs became the label's paid social for a full season.
2.4Mfilm views
What we delivered
- 01motion
- 02campaign
- 03film
- 04Guidelines
- 05Launch assets
Fast, fearless and weirdly calm under pressure. They shot a whole film underwater and delivered a day early.