← All work Woolly Wonder Toys
Woolly Wonder
When Woolly Wonder was ready to launch its hand-knitted toy line nationwide, they asked us to make a statement. We created a campaign as soft, bright and playful as the toys.
01Overview
Woolly Wonder works with 60 women knitters across Himachal to make heirloom toys. The product was beautiful; the brand looked like a craft fair stall.
02Challenge
Premium pricing for a handmade toy needs a story parents believe in, told without guilt or charity framing.
03Approach
We put the knitters front and centre: every toy carries a tag with its maker's name and the hours it took. The identity uses a yarn-drawn wordmark and a candy-pastel palette, and the festive campaign followed one toy from the first stitch to a child's hands.
04 — Results
What changed
A brand that makes the craft visible and the price obvious, and a campaign that became the company's best season.
Credits
StrategyLina Sato
DesignAmara Okafor
FilmEmre Kaya
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