← All work Orchard Lane Cold Press
Orchard Lane
Orchard Lane offers more than cold-pressed juice; it's a morning ritual. We shaped a sunny, flexible identity and a subscription site that's easy to say yes to.
01Overview
Orchard Lane presses juice from orchards it works with directly in Nashik and Ratnagiri. Subscriptions were managed on spreadsheets and the bottles were indistinguishable on a crowded fridge shelf.
02Challenge
Stand out in a chilled aisle full of green, and make a daily subscription feel like a treat rather than a commitment.
03Approach
We built the identity around one shape, the half-cut fruit, and gave every blend its own sun-bleached colour. The subscription site lets customers build a week of juice in three taps, pause any day, and see exactly which orchard each bottle came from.
04 — Results
What changed
A brand that looks like a good morning and a subscription people actually keep.
Credits
IdentityAmara Okafor
PackagingYuna Seo
DevelopmentRafael Quispe
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