← Journal Branding
The quiet power of a type system
Amara Okafor14 Aug 20264 min read
Before anyone reads a word, they have already read the typeface. It tells them whether you are old or new, careful or casual, expensive or approachable.
Pairing with intent We usually pair one expressive face with one workhorse. The expressive one carries emotion in headlines; the workhorse makes everything else effortless to read.
Scale and rhythm A type scale with fixed steps does more for consistency than any logo rule. It means every designer on your team makes the same decision without a meeting.
Restraint Two typefaces, four sizes, two weights. Most great brands use less than you think.
Studio Notes monthly
Like this? One letter a month with the next one.
StrategyWhy strategy should always come before design
Design without strategy is decoration. Here's how a two-week discovery saves you two months of revisions.
Lina Sato18 Sept 20265 min read
DigitalDesigning websites that do more than look good
Beautiful is the starting line. A site has to load fast, read clearly and move people toward one decision.
Rafael Quispe2 Sept 20266 min read