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Briefing a creative agency: a client's checklist
Emre Kaya4 Jun 20263 min read
The best projects start with a good brief, and a good brief is shorter than you think.
1. The business goal Not "a new website" but "double online orders by spring".
2. The audience Who are they, and what do they believe about you today?
3. What already works Keep it. Tell us about it.
4. The budget range It lets us propose the right scope instead of guessing.
5. The deadline and why A launch event and a hopeful date are very different constraints.
6. Who decides One decision-maker in the room saves weeks.
7. What success looks like Agree the number before you start, and celebrate when you hit it.
Studio Notes monthly
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StrategyWhy strategy should always come before design
Design without strategy is decoration. Here's how a two-week discovery saves you two months of revisions.
Lina Sato18 Sept 20265 min read
DigitalDesigning websites that do more than look good
Beautiful is the starting line. A site has to load fast, read clearly and move people toward one decision.
Rafael Quispe2 Sept 20266 min read