← Journal Strategy
What a brand audit actually looks like
Kabir Sayeed22 Jul 20265 min read
A brand audit sounds grand. In practice it is a wall, a lot of printouts and an honest afternoon.
Gather everything Packaging, invoices, email footers, social posts, the website, the signage, the pitch deck. If a customer can see it, it goes on the wall.
Look for the drift Where does the voice change? Where do the colours wander? Which pieces feel like a different company?
Find what is already working The best brand ideas are often already there, buried in a founder's email or a handwritten note in the box. Our job is to notice them.
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Lina Sato18 Sept 20265 min read
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