Why we still sketch before we open Figma

The first hour of every project happens on paper. Not because we are nostalgic, but because paper refuses to let you fuss over details.

Speed over fidelity

Twenty thumbnail layouts in twenty minutes will always beat one beautiful frame. Most of them are bad, which is the point.

Better conversations

Clients critique sketches honestly because nothing looks finished. Show a polished mock-up too early and the feedback becomes about colour, not structure.