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Free shipping over $80Free gift wrap on every orderOutgrown it? Trade it in for creditOrganic cotton, newborn to 10 yearsFree shipping over $80Free gift wrap on every orderOutgrown it? Trade it in for creditOrganic cotton, newborn to 10 years

What new parents actually use in the first six weeks, and why we put it all in one box.

We asked fifty new parents what they reached for most in the first six weeks. The answers were refreshingly short.

Wrap fronts win

Nobody wants to pull anything over a wobbly newborn head. Wrap bodysuits and zip sleepsuits topped every list.

Size up the gift

Most newborn gifts are outgrown before they are worn. If you are buying for a baby who has not arrived yet, choose 3-6m.

Wrap it beautifully

Every gift set arrives in a keepsake box with tissue and a hand-written card, and gift wrap is free at checkout for anything else.

Choose 3-6m. Trust us on this one.

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