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Inside the studio

How a Vireo piece goes from a sketch to the hundredth fitting.

Every piece in the system starts with a question: what does this replace? If the answer is nothing, we do not make it.

Fit, then fabric

We fit each pattern on six bodies of different heights and builds before choosing the cloth. A trouser can take twenty rounds.

The thread matters

We match thread to cloth, not to colour, so seams wear at the same pace as the fabric around them.

Made to be remade

When a piece is right, we keep making it. That is why your tee on an essentials plan is the same tee every time.

All notes

Journal

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