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Caring for cotton

Wash cooler, fold, don't hang. Small habits that double a tee's life.

Most tees do not wear out. They are washed out. Here is how to keep yours longer.

Wash at 30°C

Cooler water keeps cotton fibres long and colours deep. Turn tees inside out.

Skip the dryer

Heat shrinks and weakens cotton. Dry flat or over a rail.

Fold, don't hang

Hangers stretch the shoulders of knits and heavy tees. Fold them in a drawer instead.

Restock, don't replace

When a tee does go, put it on an essentials plan so the next one arrives before you notice.

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