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One grid, five colours

Made torepeat.

Spools of thread in the Vireo studio

01The studio

A small system of clothes, made to be worn again and again.

Vireo began with a drawer of tees that never quite matched. We drew one pattern grid, picked five colours and set out to make the pieces people reach for every morning: a heavy tee, a wide trouser, a merino crew, a mac. Every piece fits with every other piece, and the ones you wear through come back on a plan, before you notice you need them.

5colours, every season
22pieces in the system
15%off on essentials plans
30days to change your mind

02Principles

Three rules we design by.

01

One grid

Every pattern is drawn on the same block, so a Vireo tee sits right under every Vireo knit and coat.

02

Five colours

Chalk, stone, ink, ecru and fern. Nothing to coordinate, nothing that clashes.

03

Made to repeat

If you love a piece you can put it on a plan, and the same piece arrives in the same size, every time.

03Process

Draw. Weave. Make. Repeat.

  1. 01

    Draw

    Patterns are drafted once on our twelve-column block and refined over seasons, not replaced.

  2. 02

    Weave

    Long-staple cotton, merino and linen from mills we visit every year.

  3. 03

    Make

    Small runs in two partner workshops, checked by hand before they are folded.

  4. 04

    Repeat

    Plans restock the pieces you wear most, so you never shop for the same tee twice.

@vireo.studio

Worn on repeat

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