Currently:Creative director, Varga Studio
Based in:Lisbon, Portugal ()

Brand systems, websites and products for founders who are about to be noticed. Twelve years, a few hundred marks, one studio. Scroll and fly through all of it.

Selected work · 2021–2026

Brands and the websites they live on. 

Skill sets

Six things, done properly. 

  1. 01Brand identity Names, marks and the systems that hold them together when the company triples in size.StrategyLogo systemsGuidelines
  2. 02Websites Marketing sites that explain the product before the visitor has decided to read.StoryDesignBuild
  3. 03Product and UI The screens people spend their day in, designed with the same care as the logo.FlowsDesign systemsPrototypes
  4. 04Motion Logos that move, launch films and the small animations that make a product feel alive.Brand motionLaunch filmsUI motion
  5. 05Strategy A clear sentence about who you are for, written before anyone opens a design tool.PositioningNamingMessaging
  6. 06Art direction Photography, illustration and 3D briefed and directed so they all belong to one brand.ShootsIllustration3D
Years drawing marks
Marks shipped
Projects in the archive
Founders and teams
HaldenOrrin LabsMirelaQuantaNorthpassFennickSolvoKiroTallow & PineArdentLumen GridVesperUmdexUmformNoanaTawave LabsElvoBrinestKaonVeydexOtova CloudGrakitJunhiveNovaVewaveElnt
Process

Four steps, no surprises.

01

Listen

A half-day with the founders. We leave with one sentence everybody agrees on and a list of what must be true at launch.

02

Shape

Two directions, shown in real use: the app icon, the deck, the homepage. You choose one and we push it hard.

03

Build

The system grows into every touchpoint. The website gets built in parallel, so nothing waits on a handoff.

04

Launch

Files, guidelines and a launch kit your team can run with. We stay on call for the first thirty days.

Studio

Ways to work together. 

Prices in
Nine daysFastest

Brand Sprint

$9,5009 working days

A name check, a mark, colour and type, and the first ten things you need to launch. Nine working days, one decision a day.

  • Positioning workshop (half a day)
  • Logo and mark, two directions to one
  • Colour and type system
  • Social, deck and favicon kit
  • A twelve-page mini guideline
Identity

Brand Identity

$24,0006 to 8 weeks

The full system for a company that is about to be looked at closely: strategy, mark, voice, motion and the guidelines that keep it all together.

  • Brand strategy and naming review
  • Logo system with motion
  • Colour, type and illustration rules
  • Templates for decks, docs and social
  • Full guidelines and source files
Web

Website

$28,0008 to 10 weeks

A marketing site designed and built around one clear story, on a CMS your team can actually edit.

  • Story and sitemap
  • Design of up to ten templates
  • Motion and interaction design
  • Build on your CMS of choice
  • Launch support for thirty days
Brand and webMost chosen

Identity and Website

$46,00012 to 14 weeks

Both, made together, so the brand is born on the screen it lives on. The engagement most clients choose before a raise.

  • Everything in Brand Identity
  • Everything in Website
  • Launch film, thirty seconds
  • One shared timeline, one team
Product

Product Design

$18,0004 to 6 weeks

The screens your customers spend their day in, designed with the same care as the logo.

  • UX audit and flows
  • Design system in Figma
  • Up to twenty key screens
  • Prototype for user tests
Deck

Pitch Deck

$6,5002 weeks

Twelve to twenty slides that make the story obvious and the numbers easy to remember.

  • Narrative edit
  • Design of up to twenty slides
  • Charts and diagrams
  • Keynote, Google Slides and PDF

Not sure which one fits? .

Kind words
“It felt like we had been a bank for ten years, in a good way.”
Ines R., co-founder, Halden
01 / 08
About

I build brands for companies that are just getting started. 

I'm Theo. I drew my first logo for a friend's band, and I've been drawing marks for people with big plans ever since.

Creative director, Varga Studio · Lisbon, Portugal
Got an idea?

The next one could be yours. 

Elsewhere: X, Dribbble, LinkedIn
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