Halden, treasury for companies that move fast 

Halden manages cash for startups that just raised. The founders wanted the opposite of a neon fintech: something a CFO would trust on day one.

We built the identity around a four-point star cut from a single curve, a deep navy and a quiet sky blue. The website explains the product in three screens and one number.

The launch went out with the Series A announcement, and the brand carried both.