Work / Monsoon Market
A food festival scheduled in the wettest week of the year turned the rain into the headline.
01 — The challenge
Ticket sales stalled every time the forecast turned grey. The organisers wanted to move the dates; we asked them to lean in instead.
02 — Our approach
An umbrella-print visual language, a 'rain check' guarantee and wayfinding painted to glow when wet. Every stall got a matching kit so the whole street read as one brand.
03 — The outcome
Pre-sales sold out a week early and the festival drew 48,000 people over four nights.
48Kvisitors in four nights
What we delivered
- 01campaign
- 02wayfinding
- 03social
- 04Guidelines
- 05Launch assets
We were ready to cancel because of the rain. Voltface made the rain the reason to come. Best call we never wanted to make.