← All work Kinetic Bloom Dance Company
Kinetic Bloom
A contemporary dance company rooted in classical forms asked for a brand that moves. We built an identity that literally dances, frame by frame.
01Overview
Kinetic Bloom fuses Kathak and contemporary dance and tours twenty cities a year. Their posters, tickets and social content were made by whoever had time that week.
02Challenge
A static logo could never capture what the company does on stage, but the identity still had to work on a ticket stub, a tote bag and a sponsor deck.
03Approach
We filmed the company's principal dancers and traced their gestures into a set of fluid letterforms. The wordmark has twelve poses, each one a moment from a signature piece, and it animates between them in motion.
A bold orange and deep plum palette came straight from their costume archive.
04 — Results
What changed
A brand that performs as well as the company does, and a motion toolkit the team uses for every new production.
Credits
Motion directionYuna Seo
IdentityAmara Okafor
FilmEmre Kaya
Start something similar →
Next project