From four cafés to every pin code
A store relaunch, subscription programme and search strategy that took a Chikmagalur roaster from café counters to national delivery.
- (Client)
- Tidewater Coffee Roasters
- (Industry)
- Food & beverage
- (Duration)
- 12 weeks
- (Scope)
- E-commerce, SEO, Subscriptions
Where they were
Tidewater roasted award-winning beans but 90% of revenue came from four cafés. Their online store ranked for nothing and lost half its carts at a seven-field checkout.
What we did
We rebuilt the store around brewing method rather than bean origin, launched a fortnightly subscription with skip-and-swap, and wrote 40 brew guides that now rank on page one for the city searches that matter.
What happened
Online revenue grew 4.2 times in a year and 2,800 people now subscribe.
Shop by how you brew
Most coffee stores sort by origin. Tidewater's customers think in French press, pour-over and filter kaapi, so the store does too.
Café research, brew guides and the subscription flow.
“We went from a café brand with a website to a national coffee company with cafés.”
Farhan Ali, Co-founder, Tidewater Coffee
- Growth lead
- Ishaan Kulkarni
- Store development
- Rohan Pillai
- Content
- Kavya Menon
What changed.
Pathshala Learn