Fashion & apparel ecommerce website
Lookbooks, size guides and colour swatches that sell the fit, with exchanges and COD built into checkout.
- Size & colour variants
- Lookbooks & collections
- Easy exchanges
WebsiteVesper & OakAppOrelle
For D2C brands, retailers & wholesalers
Launch your online store with a website and native Android and iOS apps, with UPI, cash on delivery, shipping and WhatsApp order updates built in.
Start with a template or AI. Our ecommerce developers set up, customise and launch your store with you.
Free demoNo card neededReply within 24 hours
Website + native app from
₹1,250$13.12/month *Billed yearly
Online store builder for India
Fashion, beauty, jewellery, grocery, furniture, electronics or your own D2C brand: start from a store website and app built for how your category sells, then make every page your own.
Lookbooks, size guides and colour swatches that sell the fit, with exchanges and COD built into checkout.
WebsiteVesper & OakAppOrelle
Running many sellers on one platform? Build a multi-vendor marketplace instead. Selling services, not products? See service booking software.
One order, start to finish
Follow one order through your business: from your website and app to payment, your dashboard, shipping, WhatsApp and the next purchase. Every step works on day one.
The same product, prices and stock on your website and your app: big photography, sizes, offers and delivery dates up front.
Website · App
Coupons, free-delivery thresholds and bundles apply on their own, and the total is clear before checkout.
App
One-page checkout on the website and in the app, with UPI, cards, wallets and cash on delivery through Razorpay or Stripe, and GST worked out for you.
Website · App · Payments
The order lands in your store console the moment it's paid: stock updates itself and a GST invoice goes to the customer.
Store console
Pick a courier, print the label and book the pickup without leaving your dashboard, while the customer follows the parcel live.
Store console · Shipping
Confirmation, shipping and delivery messages go out on WhatsApp, SMS and email automatically, so fewer customers call to ask “where is my order?”
Ask for a review after delivery, show it on the product page, and bring the customer back with a one-tap reorder and points.
Website · App




Sleepwear / Sets
Peacock jersey set
★★★★★4.8 · 312 reviews
₹3,240₹4,05020% off
Size
XSSMLXL
Add to bagBuy now
Delivery by Thu · Cash on delivery available
In stock · 12 left in S

Aurelle · Sleepwear
Peacock jersey set
₹3,240₹4,05020% off
4.8 · 312 reviews
Size
Free delivery by Thu · COD available
Design with AI
Describe the look you want and AppSketch AI restyles your whole store: fonts, colours, layouts and product pages. Fine-tune anything in the visual editor, or hand it to our developers for a fully custom design.
Native Android & iOS apps
Your store as a native app with your name on the Play Store and App Store. Same products, prices and orders as your website, with the features that make app shoppers buy more often.
Push notificationsBack-in-stock alerts, price drops and offers that land on the lock screen.
Wishlist & saved sizesShoppers come back to what they loved, in the size they wear.
One-tap reorderRepeat purchases for groceries, beauty and everyday essentials.
App-only offersReward app installs with prices and early access the website doesn’t show.
New in See all
Satin set₹4,290
Gold hoops₹2,150
Glow serum₹1,190
Quilted bag₹1,590
9:41
Friday, 24 October
Aurelle · nowBack in stock 🖤The Peacock jersey set is back in your size.
Aurelle · nowYour bag misses youComplete your order — 10% off ends tonight.

Aurelle · Sleepwear
Peacock jersey set
₹3,240₹4,05020% off
4.8 · 312 reviews
Size
Free delivery by Thu · COD available
23 store app templates on AppSketch
Browse all app templates ↗Grow repeat sales
Getting a visitor is the expensive part. Recover abandoned carts, rank your product pages on Google, sell on WhatsApp and reward loyal customers, all from the same dashboard.
Automatic WhatsApp, email and push reminders win back shoppers who left at checkout.
Clean URLs, fast pages, meta tags and product markup, so your catalogue can rank on Google.
Share collections, take orders and answer questions where your customers already chat.
Codes, automatic discounts, bundles and points that turn first orders into regulars.
Example store · last 30 days
₹184200
recovered from abandoned carts, reminders and repeat buyers
Run the business
Every order from your website, app and WhatsApp lands in one place. Pack, ship, refund and invoice from the same screen, with stock that updates itself and roles for every person on your team.
Your own D2C store
Marketplaces bring traffic, but they keep the customer. Your own website and app keep the relationship, the data and the margin, so every repeat order is yours.
On a marketplace
CustomersBelong to the marketplace
FeesCommission and fees on every order
BrandOne listing among competitors
Repeat salesHard to reach buyers again
Pricing & offersSet by the platform's rules
On your own AppSketch store
CustomersYours: names, numbers, emails
FeesA fixed plan; you keep the margin
BrandYour name, design and domain
Repeat salesWhatsApp, email, push & loyalty
Pricing & offersYour coupons, bundles and sales
Payment gateway fees apply on your own store, as they do everywhere.
Our developers move your products and catalogue, rebuild your design and set up redirects so you keep your search rankings. Add native apps while you’re at it.
Start your way
Build it yourself with templates and AI, or hand it to our ecommerce developers. Either way, your store stays editable, and help is there whenever you need new features, integrations or scale.
Pricing
One plan covers your ecommerce website and native apps. Add a one-time assisted setup if you want our developers to build and launch it with you.
Self-serve
Website + native app from
₹1,250$13.12/month
*Billed yearly
Start building in minutes
Assisted setup · one-time
Self-serve plans
Choose a plan based on how much control, scale and flexibility your business needs.
Basic
For solo entrepreneurs
₹1,250$13.12/month*Billed yearly
₹14,999$157.49 billed yearly
Growth
Most popularFor small teams
₹4,167$43.75/month*Billed yearly
₹49,999$524.99 billed yearly
100X
As your business scales
₹16,667$175/month*Billed yearly
₹1,99,999$2,099.99 billed yearly
Assisted setup · one-time
Design, customisation, production setup, deployment and guided onboarding—handled with your team. Pick what to launch; add extras below.
Live on your domain
2Popular add-onspick a build above to unlock
Assisted builds are one-time and run on a platform plan, which you choose in the cart.
Payments · Shipping · Marketing
Collect payments with Razorpay or Stripe, ship with Shiprocket, send order emails from Gmail and plug in 20+ more tools.
Free launch plan
Answer three quick questions and see which plan fits, the best way to launch and how long it takes. We’ll send it to you and talk it through, free.
Question 1 of 3
Starting an online store comes down to five decisions: what you sell and to whom, where customers will buy, how they will pay, how orders reach them, and how you will bring them back. Most new brands begin on Instagram, WhatsApp or a marketplace, then move to their own website once they want to keep their customers and their margin.
With AppSketch you pick a store template for your category, or describe your brand to AI, and get a working ecommerce website with native Android and iOS apps. Add your products and prices, connect Razorpay or Stripe for UPI and cards, turn on cash on delivery, connect Shiprocket for shipping and point your own domain at the store. Order confirmations and shipping updates go out on WhatsApp, and every order lands in one dashboard with GST invoices ready to send.
Your ecommerce website is how new customers find you: it is what Google ranks, what ads and social posts link to, and where a first order usually happens. A native mobile app is how loyal customers come back. Push notifications, saved sizes, wishlists and one-tap reorders make repeat buying easier than opening a browser.
That is why AppSketch builds both from one platform. Your website and your Android and iOS apps share the same products, prices, stock and orders, so you never manage two catalogues. Start with the website if you are new; switch on the apps when repeat customers are a big part of your sales.
The best ecommerce platform for an Indian brand handles the way India buys: UPI and cash on delivery at checkout, GST on every invoice, pincode-based delivery, WhatsApp for customer updates, and pages that load quickly on a mobile network. Check that the platform lets you own your domain and customer data, and that you can change the design without rebuilding the store.
Many brands compare AppSketch as a Shopify alternative for India. Shopify is a hosted store builder: you choose a theme, add apps from its app store for extra features, and native mobile apps usually come from a third-party app builder. AppSketch gives you the ecommerce website, native Android and iOS apps and a team of ecommerce developers on one plan, so custom features are built for you rather than stitched together from plugins. If you are on Shopify or WooCommerce today, we can move your catalogue and set up redirects so your search rankings carry over.
A custom ecommerce website from an agency is usually priced as a project: design, development, payment and shipping integrations, then a separate budget for an Android app, an iOS app, hosting and ongoing changes. That is why custom builds can take months and a large budget before the first sale.
AppSketch starts from a working store instead. One monthly plan covers your ecommerce website and native apps, billed yearly. If you want our developers to set things up, such as your design, product upload, payments, shipping and app store listings, that is a one-time assisted setup cost based on what you need. Compare every plan in the ecommerce plans above or on the AppSketch pricing page, and ask us for a quote if you need a fully custom build. Ecommerce app development cost follows the same model: the apps come with the plan, and custom app features are quoted with the setup.
Because you start from a ready store rather than a blank project, you can build from a template or with AI the same day. With assisted setup, a standard store typically launches in 10–15 days, a custom store in 15–30 days, and larger custom systems take longer.
The biggest variables are usually outside the code: how ready your product photos and descriptions are, payment gateway approval, and Google Play and App Store review. Open the live store templates today, or talk to our team about your launch date.
Plans start at ₹1,250$13.12/month *billed yearly for your ecommerce website and native Android and iOS app. If you want our developers to set up your store, that is a one-time assisted setup cost based on what you want built. Compare every plan and add-on in the plans above, or ask us to quote for a custom store.
You can start from a template or describe your store to AI the same day. With assisted setup, a standard store typically launches in 10–15 days and a custom build in 15–30 days, depending on payment gateway approval and app store review.
Yes. Start from a store template or describe your business to AppSketch AI, then change products, pages, colours and checkout in the visual editor. Our developers are there for anything deeper.
Yes. Your store comes as a website plus native Android and iOS apps on one platform, so products, prices and orders stay in sync everywhere. Our team can help with Play Store and App Store submission.
Connect Razorpay or Stripe for UPI, cards, wallets and net banking, and offer cash on delivery alongside them. Shipping connects through Shiprocket, and more tools are on the integrations page.
Yes. Connect the domain you already own, or buy a new one, and your store, checkout and emails run under your brand name.
If you want your own website and native apps without stitching together plugins, yes. Shopify is a hosted store builder where native apps usually come from third-party app builders. AppSketch gives you the store website, native Android and iOS apps and developers who build custom features for you, on one plan.
Yes. Our developers can bring over your products and catalogue, rebuild your design and set up redirects so you keep the search rankings your old store earned.
Help docs and support on every plan, priority support on higher plans, and our developers for new features, integrations and scaling to more products, warehouses and cities.
Have a specific store in mind? Tell us what you sell and how you work, and we’ll show you how it would run on AppSketch.
Book a free demoFree demoNo card needed
Ready when you are
Your ecommerce website and native apps, with payments, shipping and growth tools built in. Start with a template, describe it to AI, or let our developers build it with you.
Free demoNo card neededReply within 24 hours
Website + native app from ₹1,250$13.12/month *Billed yearly