The flagship · Shop floor
Long WayRound
A shop with no straight aisles. Fourteen rooms on one route, and the only way through is the long way round.
Room 01 · Cans
Cold, then colder.
Six cans from our range, from Mango Volt to Vanilla Cold Brew, standing along the first wall.
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Room 02 · Sweets
Soft, chewy, loud.
Berry Clouds, Tropical Clouds Zero and the Berry Boost protein gummies, by the bag.
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Room 03 · Courtside
The K07, in teal.
Seventh Court's high-top, on a wall of pebbled leather.
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Room 04 · The other side
The K07, in gold.
The same shoe on the back of the page. Everything in this shop has a reverse.
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Room 05 · Listening room
Quiet, on purpose.
quietroom over-ears, a chair and a door that closes. Try a pair before you take one home.
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Room 06 · Skin
Everything in orbit.
Our Skin face oil at the centre, and what goes into the range circling it: rose, oats, green tea, cucumber, sea buckthorn and aloe.
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Room 07 · Wardrobe
It turns. You don't.
Every garment on one revolving rail. Stand still and it brings the next one round.
Clay longsleeve
Shop the one in frontShop this room
Room 08 · Track
Built to leave the ground.
Our sportswear, cut for moving. Mind the ceiling on the way down.
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Room 09 · Lower ground
Gravity is optional down here.
Chilli Lime Pulse, Sea Salt Static and Truffle Sea Salt, and whatever came out of the bags.
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Room 10 · Glasshouse
Up through the leaves.
Birch, box and monstera under glass. The quiet stretch of the route, and the way up.
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Room 11 · Pantry
Dark, sweet, salted.
Salted Caramel Eclipse, Raspberry Noir and Hazelnut Crunch, kept cool at the back of the shop.
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Room 12 · Counter
Wrapped before you leave.
Anything you pick up on the way round can be boxed and wrapped at the counter.
Shop this roomRoom 13 · Way out
You took the long way round.
Long Way Round is a fictional shop. The products are our sample range.