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Performance · 5 min read

Why Margin Comes Before Growth in 2026

With capital costlier than at any point in a decade, investors are rewarding profitable growth. Here is where the margin is hiding.

Why Margin Comes Before Growth in 2026

Margin programmes have returned to the top of board agendas.

Where the value hides

Pricing leakage, tail spend and working capital are the three fastest levers.

Most mid-market companies leave 150 to 300 basis points of margin in pricing alone.

How to start

A six-week diagnostic sized in rupees, ranked by speed to cash.

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