Consumer & Retail · 2023
Repositioning a denim brand for the next 200 stores
Growth strategy, format redesign and franchise economics for a fast-scaling apparel retailer.
The client had outgrown its founder-led playbook.
What we did
Customer research across 4,000 shoppers, a new small-format store model for tier-2 cities and a franchise economics model investors could underwrite.
The result
3x revenue in five years and a successful pre-IPO round.
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₹180 Cr of procurement savings in a logistics group
Spend analytics and category renegotiation across fuel, fleet, warehousing and IT.
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