Main Street Rebounds as Neighborhood Shops Find New Ways to Grow
Independent shops are pairing local loyalty with smarter online tools, and many are posting their best quarter in years.
Maria Chen
Across the country, independent shops are reporting their strongest quarter in years. Owners credit a mix of loyal local customers and simple online tools that let them sell beyond their front door.
Many say the turning point was treating their website like a second storefront, with the same care they give their window displays.
Economists caution that rising rents remain a pressure, but for now the mood on Main Street is cautiously upbeat.
